Participated in:
Experience Design Concept Design
Art Direction
Sub Brand Architecture
Brand Assets
Brand Guidelines
Experience Design Concept Design
Art Direction
Sub Brand Architecture
Brand Assets
Brand Guidelines
2023-2024
Under Eight Inc.
Under Eight Inc.
OWNDAYS Global Rebranding:
An Identity close to life
Context
OWNDAYS is a Japanese optical brand established 1989 and has expanded its operations across Asia. Mass, but sophisticated. Think Zara for eyewear, instead of H&M.
Problem
Over the years, OWNDAYS’ numerous sub-brands have diluted the recognition of its Master Brand and resulted in a lack of brand recall.
Solution
Working closely with OWNDAYS, we redefined their brand architecture and created a strong brand identity that is warm, close to life and translatable to various markets across Asia.
To be updated & presented as project is not fully live.