Participated in:
Concept Design 
Art Direction 
Sub Brand Architecture
Brand Assets
Brand Guidelines 

OWNDAYS Rebranding:
An Identity close to life 

Context 
OWNDAYS is a Japanese optical brand established 1989 and has expanded its operations across Asia. Mass, but sophisticated. Think Zara for eyewear, instead of H&M. 

Problem
Over the years, OWNDAYS’ numerous sub-brands have diluted the recognition of its Master Brand which lacks brand recall. 

Solution
Working closely with OWNDAYS, we crafted an Endorsed House Brand Architecture and created a strong brand identity that is warm, close to life and translatable to various markets across Asia.

(To be Presented – This Project is not live yet. Do note that the thumbnail is not representative of the work completed.