Participated in:
Experience Design Concept Design 
Art Direction 
Sub Brand Architecture
Brand Assets
Brand Guidelines 

2023-2024
Under Eight Inc. 

OWNDAYS Global Rebranding:
An Identity close to life 


Context 
OWNDAYS is a Japanese optical brand established 1989 and has expanded its operations across Asia. Mass, but sophisticated. Think Zara for eyewear, instead of H&M. 

Problem
Over the years, OWNDAYS’ numerous sub-brands have diluted the recognition of its Master Brand and resulted in a lack of brand recall. 

Solution
Working closely with OWNDAYS, we redefined their brand architecture and created a strong brand identity that is warm, close to life and translatable to various markets across Asia.

To be updated & presented as project is not fully live.

2024