Participated in:
Experience Design
Strategic Communications
Environmental Graphics 

OWNDAYS Retail Experience
A delivery of thought and impact 

Context 
OWNDAYS is a Japanese optical brand established 1989 and has expanded its operations across Asia. Mass, but sophisticated. Think Zara for eyewear, instead of H&M. 

Problem
Eight’s research reveals that OWNDAYS struggles with brand recall. While it exemplifies the great service that Japanese brands prides themselves upon, OWNDAYS’ experience doesn’t leave a strong impression. 

Solution
Working closely with OWNDAYS, we redefined their retail design as well as the experience, implementing physical and digital touchpoints that creates an experience both thoughtful and impactful. 

To be updated & presented as project is not fully live.