![](https://freight.cargo.site/t/original/i/244a749faaa73fffe7b6488d21ca367d77d733192cd7772aa4f4f956732db465/Frame-1171277867.png)
Concept Design
Art Direction
Visual Assets
2024
Self-Initiated
Raw Beauty
A brand identity that celebrates nature and You.
Brief (Notional)
Raw is a beauty brand that caters to young vegan individuals who have a passion for using natural skincare products. The products are purely plant-based and the brand’s highly commited to sustainability.
(Brief was from Brand Brief but I used it as a starting point and edited it.)
Problem
Vegan’s not only about diets anymore. According to research, the vegan cosmetics market is projected to grow almost twice in value by 2030. Established cosmetic brands are also shifting their focus onto and producing vegan products. How can raw beauty stand out from an increasing crowd of competitors?
![](https://freight.cargo.site/t/original/i/7887814673ae26b07b5097d55d730b34c2bd0ff8e56eb1c26a4038bf5841c4a8/Frame-1171277853.png)
In a blur of cosmetics brands that are visually minimal and sophisticated, raw beauty is fun. Raw Beauty celebrates Nature which is unrefined, clumsy and awkward yet ever so authentic.
![](https://freight.cargo.site/t/original/i/72d642254f542bec13c22dfbdac94ce0bc2962dcbfd185fe3130609739e80222/Frame-1171277854.png)
![](https://freight.cargo.site/t/original/i/6587a14124ddadc074394a7f7f547f676eb105a17b372184eaf173cac0360a7b/Frame-1171277855.png)
![](https://freight.cargo.site/t/original/i/ce74a0c8968a11576376ac45d4932d319148f7ae2e13556cf6f3ffea37fb90a1/Frame-1171277856.png)
![](https://freight.cargo.site/t/original/i/538e6cf01cdbb918eeba67d61cc59bdc71b7839fbd825c6a7134ccec8d2d417a/Frame-1171277864.png)
Social Media Feed
![](https://freight.cargo.site/t/original/i/d6c9bd29a73b917198ef62e095abcbaebb991763e42c0c948c8660d382715894/sdfsf.png)
Logo on Colours
![](https://freight.cargo.site/t/original/i/439a2e3e9d4f2b1fb435dd00a5f10e7ea2f32cc9401e5f1806154f1d5b65dbd9/Frame-1171277869.png)
![](https://freight.cargo.site/t/original/i/8e02be8002895b9ce2fae01216d9e4486970a21811b2c68e6578b6e1d091b54e/Frame-1171277870.png)
![](https://freight.cargo.site/t/original/i/48f150ad760dc17294771e5ed00ed511b93a642994c79b587112c746468e7cdf/Frame-1171277871.png)
![](https://freight.cargo.site/t/original/i/5e42b93858e787ef319cc26f667080fc46b8f42dd9e865d1d0508e3a5e540267/Frame-1171277879.png)
![](https://freight.cargo.site/t/original/i/224b73d233730671b03e717d53b90a94a4b5d03a3207fefeb83837628084503a/Frame-1171277865.png)
Colours plucked from Nature (and ingredients of raw beauty products).
![](https://freight.cargo.site/t/original/i/c65e4ad791d6baf5d8d6393ebe1783447dd1567b148ea24cc870427ac07b0fba/Frame-1171277880.png)
![](https://freight.cargo.site/t/original/i/6e5e15057f9bfc154139a10d0b9d553826b4dfbb55d07edeb3476b53b98f91c4/Frame-1171277884.png)
![](https://freight.cargo.site/t/original/i/d99b4039c6620caaf21e7d3e7e8b5109f3c88c225afcad6f82dadf2e8c7f0d16/sds.png)
![](https://freight.cargo.site/t/original/i/f78a5ba6c8c944ed28166ad0411f643c957ab3f15cd2c17ba6d4647573920468/Minimal-Website-Mockup-1.png)
Website Landing Page
![](https://freight.cargo.site/t/original/i/75d35ab2604051b6c80e57a6db280b8f98c3db35e816dd10fec47d4e78eb9daf/83-1.png)
Posters & Print
![](https://freight.cargo.site/t/original/i/658931233365368f2d7f290c9a02492c524630557534ef670ae63f2970a2abde/60ML_COSMETICTUBE-MOCKUP_02-FREE-VERSION-Recovered-1.png)
Recyclable Packaging